With such beautiful visual content now available to us, it was important not to lose its impact within a fussy website design. So, we came up with a design and layout to showcase the fabulous photography that was modern, clean, fun, and appealing to our target market. It was also fully responsive across a range of desktop, tablet and mobile devices. As part of our editorial for the website we planned a collection of Buyer's Guides and Look Books, creating a magazine-like feel for each feature with unique fonts and colours, linking to product galleries, that had the feel of a high-end lifestyle brand. While it might be highly browsable for those still learning about the options available, the site also allows the confident buyer to make a quick purchase via very simple navigation.