As the marketing manager of an industry event, you have one of the best vantage points from which to assess the state of your sector. By the topics interesting your speakers, the sessions interesting your audiences, you have a great sense of what’s hot. From who’s come and gone from the exhibitor list, and the products and services companies are wanting to promote, you can see how the industry is changing.
The best way to draw an audience online is to demonstrate how your event is the “must attend” to catch up on the latest market trends, information, and resources. You need to share your vantage point.
And whichever digital marketing channel you prefer, whether LinkedIn, Facebook, Twitter, Pinterest, Instagram, Journals, or your own newsletter, make sure that you broadcast key information at regular intervals through your event cycle to reap the most rewards.