There may already be areas of your physical event where you allow sponsorship, and in the more commercial world of B2B events this is a popular and developing area of the industry. It’s quite normal to brand your registration area, lanyards, meeting points, or theatres for example. However, you may not be so aware of the online spaces that are ripe for sponsorship.
Firstly, though, don’t assume sponsorship couldn’t work for you event. In luxury sectors or academic and scientific communities, traditional where brand sponsorship could be seen as too brash for the target audience but sponsorship can be shaped to allow for subtle endorsement. Careful phrasing can be used to allow you to gain monetary or authority from a sponsor without the commercial arrangement appearing too obvious: Think “in partnership with”,”powered by”, or ”in association with”, all of which can raise awareness of a sponsor’s logo or name without being overly distracting to the event participant.
Below is an example from the British tennis tournament, Wimbledon, where the watch maker Rolex and hardware and software company IBM have had a long term relationship with the event and reflect their association through subtle logos descretely placed in the header and footer.